Stickers are a great way to get your message out there and attract attention. Whether you’re creating custom stickers for promotional purposes or as part of your branding effort, the right design can make all the difference in how effective your sticker marketing campaign will be. Here are seven tips on how to create an eye-catching sticker shape that stands out and attracts maximum attention:
Consider the Shape of Your Sticker
One of the key elements in designing an effective sticker is to make sure its shape stands out from the crowd. Instead of opting for a traditional rectangle or circle, consider unusual die cut sticker shapes such as stars, hearts, triangles, and other geometric designs that will attract attention and create visual interest. You can even combine a few different shapes together to create a unique design.
Decide on a Color Palette
Bright and bold colors will attract more attention than dull, muted tones. Think about how the colors of your sticker will work together – cool and bright shades like blues and greens can be used to give an energetic feeling to your design, while warmer shades like red and orange will give a more passionate and vibrant look. Choose up to three colors for your palette to ensure visual coherence.
Choose a Design Style
Your design style can also make or break the effectiveness of your sticker shape. Clean and simple designs are great for making an impact without being too overwhelming, while intricate and detailed designs can impress with their complexity. Think about what kind of message you want to convey and choose the style that best fits your needs.
Develop a Scaling System
When creating multiple stickers in one design, it’s important to make sure they all have consistent proportions. To ensure this, develop a scaling system which will allow you to adjust the size of your elements without disrupting the integrity of the design. With a good scaling system in place, you can be sure that all of your stickers will look alike no matter how many you create.
Incorporate Text Creatively
Text is an important element of any sticker design and should not be overlooked. Make sure to come up with a creative way to incorporate text into the design while making it easier to read and understand. Consider adding some graphic elements alongside the text or using different fonts to add visual interest.
Utilize Negative Space
Negative space can be used to create more impactful designs by allowing the sticker to have empty areas. These negative spaces will make your stickers stand out more, as they act like a canvas for the elements of your design. Make sure to use negative space strategically and sparingly, as too much will take away from the overall effect.
Keep It Simple
Finally, always keep it simple! Too many elements can be overwhelming and detract from the impact of your sticker shape. Stick with just one main element in your design, or a few complementary elements that work together.
Designing an eye-catching sticker shape may seem daunting, but with the right strategy and planning it can be done easily. By following these tips, you’ll be able to create a unique shape that stands out and attracts maximum attention. Don’t forget to use various custom sticker materials like holographic stickers, glitter stickers or clear stickers to make your sticker design more eye-catching and impactful. Start planning now if you want to get maximum visibility for your next marketing campaign!